Curriculum for the digital marketing

Best Digital Marketing Institute in Hyderabad

Marketing Basics

• What is Digital Marketing?
• Advantages Of Digital Marketing
• 4’s of Marketing
• Advanced 7P’s Marketing Mix.
• Definitions of Branding, Marketing, Advertising, Promotions and Sales.
• What is domain & Exact Match domain?
• What is Google algorithm update?
• What is Google Panda update?
• What is Google Penguin update?
• What is Google Hummingbird update?
• What is Fred’s update?
• What are black hat & white hat & grey hat technique?
• How to keep the website safe from Google penalties?
• How to analyze the website & audit?
• How to do competitor’s research?
• How to find a suitable niche of your interest?
• What are the tools to find trending topics in the market?
• What is site authority, page authority, link juice?

Introduction to Digital Marketing

• Types of Digital Marketing
• Digital Marketing VS Traditional Marketing.
• Traditional Marketing Funnel.
• Brand/Product Visibility.
• Traffic – Targeted vs. non-targeted.
• Converting Traffic into Leads.
• Visitor Engagement.
• Visitor Retention.

Digital Marketing Modules

Introduction to SEO

• What is a Search Engine, How does it work?
• How does the Search engine work?
• What is SEO?
• Introduction to SERP
• Ranking Methodology

1. SEO (Search Engine Optimization)

On-page Optimization

• Title, Description, keywords selection
• Category selection
• Theme/template selection
• WordPress installation
• Plug-in selection & how to use the process
• Submit to Google webmaster tool process
• Submit to Google Analytics tool process
• Sitemap creation
• Posts, pages, tags management
• Sidebar optimization
• Social sharing settings
• Keyword selection using various keyword tools
• Outbound & inbound links
• Content Creation
• Content Optimization
• Side Headings and image setup
• Video Embedding process
• Menu bar placement
• Language Settings
• Website header & Footer Optimization
• Website Logo Settings
• Sidebar & Navigation settings
• txt & its usage
• Malware find & removal process
• How to make the website mobile-friendly?
• How to make a website load faster?
• Subscribe form creation

Off-page Optimization

• Directory Submission
• Submit site to various search engines process
• Social Bookmarking
• Blog commenting/link building
• Context link strategy
• Guest posting
• Article submission
• Classified postings
• Forum submission
• Profile creation

Google Webmaster Tools

• Adding Website to Search Console & Verification Process.
• Setting Geo-target location.
• Search Queries Analysis.
• Filtering Search Queries.
• External Links Report.
• Crawl Stats & Errors.
• Fixing Crawl Stats Errors.
• Fixing 404 Errors.
• Robots .txt
• Google Analytics
• Introduction to Google Analytics.
• How to set up Analytics account
• Google Analytics Dashboard.
• Goals and Conversions
• How to set up Goals?
• Types of Goals.
• Bounce Rate.
• Difference between existing rate & Bounce rate
• How to reduce the Bounce rate?
• How to Integrate Google Ads and Analytics account?
• How to set up Filters?
• How to view customized reports?
• Traffic Sources/Channels
• Traffic Behavioral flow

Keyword Analysis

• What are Keywords?
• Types of Keywords
• Google Keyword Planner tool
• Keywords analysis tools. (Keyword tool – Paid tool)
• How to do keyword research?
• Keyword ideas generation.
• Google search operators
• Competition analysis
• Finalizing the keywords list

SEM (Search Engine Marketing)

• What is SEM?
• Advantages of SEM
• What is the Google ads platform & How to register for an account?
• What are paid ads?
• What is CPC, CPM, CPA & Where to use it?
• Campaign creation
• Ad Group Settings
• How to Create an Actual Advertisement (Ad) & run?
• Bidding Strategies
• How to get 2000 Rs coupons from Google Ads?
• Daily & Monthly budget management
• How to use a keyword planner to collect suitable keywords?
• Ad preview benefits
• Ad extensions & benefits
• Multiple campaigns & management
• How to pause & run ads?
• How to optimize ads?
• Display planner
• Ad account types
• Keywords to promote
• Google Ad Types:
• Search Ads
• Display Ads
• Video Ads
• Mobile Ads
• Shopping Ads
• CPC
• CPM
• CPV
• CPA
• ECPC

Introduction to Social Media & Facebook (SMO/SMM)

• Social Media and Its importance in Digital Marketing
• SMM VS SMO
• How to Create Profiles and pages on FB, Twitter, LinkedIn, etc?
• Techniques involved in managing social accounts
• How to Boost Social Media Pages & Get More Likes or Shares?
• How to update & Reach more people through SEO/SEM?

Facebook Advertising

• Introduction to Facebook advertisement
• Facebook account setup
• Facebook for a personal account and its elements
• Creating a post.
• Types of posts and statistics
• Hashtags and its advantages.
• Facebook page designing
• Page management options
• Facebook events creation.
• Facebook Insights
• Facebook Groups
• Facebook page for businesses
• Different types of Business pages offered by Facebook
• How to make payments to Facebook to run ads?
• How to run ads through Ads Manager on Facebook?
• Difference between Facebook advertising and Google Advertisements.
• Types of Promotions with Facebook Advertisement
• How to target a specific targeted audience?
• Advanced Audience Targeting
• Ad formats.
• Conversion Tracking.

YouTube Marketing

• YouTube Marketing Introduction
• Creating a Channel on YouTube
• Types of videos.
• Uploading video
• YouTube Video SEO
• Annotations and Cards.
• How to use Playlists.
• Understanding Copyrights and Spam
• YouTube Creator studio dashboard
• YouTube Analytics
• YouTube violation rules
• Making Money from YouTube

LinkedIn Marketing

• Introduction to LinkedIn
• LinkedIn for SEO
• Benefits of LinkedIn Network
• LinkedIn Profile Creation
• Optimizing the profile
• Skills and Endorsements
• Recommendations on LinkedIn.
• Adding new connections.
• LinkedIn Posts
• LinkedIn Groups
• Finding jobs on LinkedIn
• Creating a business page on LinkedIn.
• LinkedIn business page customization

Twitter Marketing

• Introduction to Twitter
• Twitter for Brand building
• Creating a Twitter profile.
• Fan Engagement on Twitter
• Twitter hashtags
• Choosing Hashtags for your business
• Engaging users on Twitter
• Integrating Twitter with other social media networking sites.
• Advanced Program

E-mail Marketing

• Introduction to Twitter
• Twitter for Brand building
• Creating a Twitter profile.
• Fan Engagement on Twitter
• Twitter hashtags
• Choosing Hashtags for your business
• Engaging users on Twitter
• Integrating Twitter with other social media networking sites.
• Advanced Program

Affiliate Marketing

• What is Affiliate Marketing?
• Advantages of approaching affiliate marketing
• How to design & set up a website for affiliate marketing?
• What is & How to manage e-commerce websites?
• Vendor Selection, Best product selection
• How to generate content for the product & get ready for promotion?
• How to reach targeted customers?
• Product affiliate link generation
• How to register affiliate accounts with top ecommerce players?
• How to manage your dashboard on affiliate sites?
• How to track & verify your daily earnings?
• How to get credited your affiliate earnings without any issues

Google My Business Listing

• What is Google my business?
• Advantages of listing your business on Google
• How to apply for my Business?
• How to verify your ownership through a Land phone or postal card?
• How to set up the best listing?

Ad sense

• Google Ad-sense network basics & complete tips
• How to apply for AdSense & get approval for sure?
• What are responsive ads & its advantages?
• How to monetize website & YouTube using AdSense?

YouTube Channel Creation & Monetization Process

• How to create a YouTube Channel
• How to verify channel
• How to upload videos, YouTube translations
• YouTube info & settings, enhancements, audio, annotations, cards, subtitle creation & close captions
• How to monetize your videos?
• How to apply for AdSense through YouTube
• How to optimize YouTube Videos
• How to enable ads in our videos on the YouTube channel

Earning Strategies

• Start a Digital Marketing Agency to provide Multiple DM services
• Plan for a startup company & become an entrepreneur
• Create a website & earn through ads
• Become SEM expert & Provide services
• Become a content developer/writer
• Register & earn as a freelancer
• Become content marketing vendor & sell content in bulk
• Become SEO expect & boost client websites
• Apply for Digital Marketing specialist Openings in the Market
• Add Digital marketing skills to your job profile

Important Topics, Tips & Tricks

• We help each individual to run a website from scratch
• We provide live projects to practice
• We guide you on how to register & become a freelancer
• We refer interested students to content marketing agencies for a content writer position.
• We consider talented students to work on our multiple projects as SEO executives based on our requirements.

Google Partner Certification Assistance

• We guide you to get Google Ads certified Partner Program

Genuine Make Money Online & Work from Home Techniques

• How to earn 10,000/- Rs. From website?
• How to earn 10,000/- Rs. As a content Developer?
• How to earn 10,000/- Rs. From YouTube?
• How to earn 10,000/- Rs. As an SEO/SEM Expert?
• How to earn 10,000/- Rs. From Affiliate Marketing?
• How to earn 10,000/- Rs. As a Google business listing expert?
• How to earn unlimited income as a freelancer based on your skills & Interest.